On February 14, Easyhome and Tencent Advertising entered into a strategic partnership. Representatives from both sides, including Wang Ning, Executive President of Easyhome, and Luan Na, Vice President of Tencent, attended the signing ceremony. They stated that in the future, the two parties will collaborate on digital upgrades focusing on three key business areas in home consumption: "digital communication, digital operations, and digital branding." Beyond expanding customer acquisition through basic advertising, they will deepen synergistic capacity building, achieve joint development of data capabilities and breakthroughs in ecosystem cooperation, jointly explore the deep integration of the digital economy and the real economy, and work together to promote industry development.
