On February 14, Easyhome and Tencent Advertising entered into a strategic partnership. Representatives from both sides, including Wang Ning, Executive President of Easyhome, and Luan Na, Vice President of Tencent, attended the signing ceremony. They stated that in the future, the two parties will collaborate on digital upgrades focusing on three key business areas in home consumption: "communication digitization, operation digitization, and brand digitization." Beyond expanding customer acquisition through basic advertising, they will deepen collaborative efforts at the capability level, achieving joint development of data capabilities and breakthroughs in ecosystem cooperation. Together, they will explore the deep integration of the digital economy and the real economy, jointly driving industry development.