Brand design holds significant value and plays an important role in corporate promotion. The most crucial aspect of brand design is establishing the brand's design philosophy. So, how exactly is it determined? Below, the editor will introduce each point one by one.
1. Align with the company's brand positioning
When establishing a brand design philosophy, companies must align it with brand positioning. First, identify the target consumer group and conduct analysis based on their age, cultural background, and specific preferences. It is essential to establish the brand's core values—what kind of experiential thoughts and emotional appeals it aims to convey to consumers. Then, select appropriate scenarios and colors to comprehensively package the brand image.
2. Analyze competitors' brand designs
When determining the brand design philosophy, it is necessary to analyze the image packaging of competitors. This approach enables the creation of distinctive and unique packaging designs that differentiate one brand from another. Brand design must not entirely imitate the image of other brands; continuous innovation is required to establish a creative brand image. This helps quickly capture consumers' attention and attract them to gain a fresh understanding and recognition of the brand. Note that all brand packaging designs should revolve around promoting the brand's core value.
3. Design in conjunction with the corporate image
When designing the brand philosophy, a holistic approach should be adopted to ensure coherence. The purpose of partial design is also to express the overall image. It is important to recognize that the corporate brand serves as a facade for the company, acting as a critical entry point for users to understand the enterprise. Therefore, the design must be grounded in the corporate culture and development philosophy, delving deeply into the industry attributes and the company's own advantages. This is the most crucial aspect of brand design philosophy.
4. Multi-channel and diversified brand presentation methods
The target audience of a company learns about the enterprise through various channels, methods, and mediums. Hence, this also reflects the influence of the corporate brand. As society develops and people's awareness continues to rise, the presentation methods of corporate brand philosophy must also be diversified.
5. Corporate VI design should possess individuality
Brand design is not merely about designing a symbol or a graphic; it involves combining individual images and text into a cohesive visual identity. It must possess individuality to capture others' interest.
Evidently, the corporate brand design philosophy is of great importance to companies. It is essential to choose a reputable brand design company. Wuhan Mingchuang Xingcheng Brand Creative Co., Ltd. has always adhered to the core values of “integrity as the foundation, pragmatism and progress, quality and innovation,” helping each enterprise design a unique brand philosophy to enhance brand value and make the company's products more widely accepted by the public.
