From the perspectives of a porcelain master and a winemaker, the brand draws parallels between the craftsmanship of seeking clay to create tea bowls and the artisanal process of crafting wine.
On April 13, the Chinese plum wine brand "Mei Jian" released its brand concept film titled "Seeing Craftsmanship." In the short film, from the viewpoints of a porcelain master and a winemaker, the brand juxtaposes the techniques of searching for clay to make tea bowls with the meticulous art of wine-making. It showcases the details of Mei Jian's process—from the picking and selection of green plums, washing and sun-drying, to aging in jars—illustrating the entire journey from a single green plum to a glass of plum wine.
"Heaven has its seasons, earth its energies, materials their beauty, and craftsmanship its skill." After waiting through the cycle of four seasons over 365 days, the artisans in the film transform longing into form, condensing it into a bottle of Mei Jian plum wine, embarking on a meeting that spans 2,000 miles.
Between the cup and the bowl, each encounter is a once-in-a-lifetime occasion. The brand consistently conveys the philosophy of "managing the cycle of seasons within the order of time" and "all good things are worth waiting for."
